If you’ve found out that many of your web visitors are international, it’s probably time to modify your website to provide them with a superior experience. Whether you are an SEO Company or any other type of business, and you want to rank better in international countries, there are some things you will need to do. Local search ranking requires a lot more than just optimising your website. However, first, you should be able to know the power of SEO for your business.
How powerful is SEO for your website?
Search Engine Optimization or “SEO” is the practice of optimising a website to rank higher on search engine results pages (SERPs). Better SEO leads to more traffic from relevant searches, and improved traffic means more conversions and ROI for your business. That’s why an SEO company should be on the top of your mind regarding marketing initiatives that drive growth for your business.
Tips to Rank Your Business Internationally
You can do many things to rank better in search engines. But here are the top commonly used tips that you can follow-
1. Research the marketplaces: This is important because you can learn about the specific needs of your target audience in different countries.
2. Translate your content: Make sure your website’s content is available in the language of the countries you are targeting. If you don’t, they likely won’t be able to understand what you’re offering.
3. Consider using country-specific domains: Country-specific domains (.us, .uk, .de, etc.) can help you rank better in search engines for those specific countries.
4. Promote your website in international directories: Many online guides are specific to certain countries. Getting listed in these directories can improve the chances of people looking for businesses like yours finding you. Get in touch with a San Jose SEO Company for further guidance.
5. Use international keyword research: When doing your keyword research, include keywords that people in other countries might use when searching for your type of business.
6. Monitor your website’s international traffic: Use Google Analytics or another similar tool to track where your website’s visitors stay. In addition, it will help you see which countries send you the most traffic and what pages they view the most.
7. Make sure your website is mobile-friendly: In many countries, people use their mobile devices more often than desktop computers to access the internet. So, your website must have a layout that everyone on various devices can view.
Why Ranking Locally on International Level Important?
Ranking locally is essential for businesses that want to get found by people in their area. When someone searches for a business on a search engine, the displayed results depend on the searcher’s location. So, if you want to be found by people in your city or town, you must ensure your website is optimized for local search.
You can try to optimize your website for local searches, such as claiming your listing on Google My Business and other online directories, using local keywords in your website’s content, and more.
Local search is essential for businesses that rely on foot traffic, such as retail stores, restaurants, and service-based businesses. However, if people can’t find your business when they search for the products or services you offer, they are likely to go to one of your competitors instead. That’s when you should contact an SEO Company and get further assistance.
Businesses that serve customers in multiple locations rank well in each area. That way, people in different parts of the country or world searching for your type of business will see relevant results.
No matter your business type, ensuring your website is optimized for local and international searches is essential. It will increase your probability of being found by people looking for businesses like yours.
You can get in touch with a well-reputed San Jose SEO Company that will help you with the proper keyword research and optimise your website internationally. With their help, you can improve your website’s ranking in search engines and attract more customers worldwide. If you wish to learn how to optimise your website for international search, or if you need help getting started, contact an SEO company today. They will give you a go-through and help you start on the path to success.